One-on-one SEO trainingClasses in Pawleys IslandHands-on: bring your laptopFree trainings for membersGoogle Analytics and Search ConsoleCall 843-279-4558One-on-one SEO trainingClasses in Pawleys IslandHands-on: bring your laptopFree trainings for membersGoogle Analytics and Search ConsoleCall 843-279-4558One-on-one SEO trainingClasses in Pawleys IslandHands-on: bring your laptopFree trainings for membersGoogle Analytics and Search ConsoleCall 843-279-4558
Why Learn SEO
The best person to grow your website is the one who understands it. We teach you how.
Why SEO Skills Pay Off
More businesses and organizations run on their websites every year. That makes search engine optimization more important than ever, and worth understanding even if you never do it for a living.
SEO is the process of improving how visible a website is in search engine results. The goal is simple: attract more qualified visitors and give them a better reason to call, book or buy. Done well, it can change how a business finds customers. Done badly, or not at all, a good business can stay hidden behind competitors who simply did the work.
For individuals
SEO training gives you a skill employers and clients look for. It also makes you a sharper searcher. Once you know how search engines decide what to show, you get better at finding information, products and services yourself, and at spotting why one result outranks another.
For businesses and organizations
Training helps your team improve your website's visibility and rankings, which can mean more traffic and more revenue. It also keeps you current. Search changes constantly, and a team that understands the basics can keep up with new practices instead of relying on guesswork.
Training Options
SEO Training Services
At Litchfield Collective, we offer SEO training for individuals and organizations. Pick the format that fits how you learn.
01
One-on-One Training
Personal attention and guidance from one of our experienced SEO trainers. Ideal if you have specific questions, a specific site, or simply prefer a customized session.
02
Class Training
Group sessions at our training facility in Pawleys Island, SC, covering a wide range of SEO topics. You learn from the trainer and from the other people in the room.
03
Member Events
Litchfield Collective members get access to free trainings and events in the building, including SEO workshops like the one described below.
Inside a Class
What a Workshop Covers
01 / 04
How search engines work
Our SEO workshop opened with an introduction to SEO: how search engines work and the ranking factors they weigh. It was presented by Sean Hakes, a 21-year industry veteran at the time of the workshop.
02 / 04
On-page optimization
Next came keyword research, meta tags and header tags, plus how to write high-quality content that ranks well in search results.
03 / 04
Technical SEO
Attendees looked at improving website code and structure so search engines can read a site more easily.
04 / 04
Off-page SEO and tools
The session closed with building backlinks and using social media to boost visibility. Because it was hands-on, attendees installed tools like Google Analytics and Search Console on their own sites, step by step.
01
Bring Your Laptop
Learn on Your Own Website
Our workshops have been hands-on. We show you, step by step, how to optimize your website and install the tools that measure it. Come with a computer and access to your site, so you can work on it during the session.
Two formats: one-on-one training with one of our SEO trainers, and class training held at our training facility in Pawleys Island, SC.
Who is the training for?
Individuals who want marketable SEO skills, and business owners or teams who want to improve how their own website ranks. If you have specific questions about your site, one-on-one training is usually the better fit.
What should I bring to a class?
Our workshops have been hands-on, so bring a computer and the login details you need to get into your website. We work through changes on real sites.
Are trainings free for members?
Members of Litchfield Collective get access to free trainings and events held in the building. Ask about current membership when you call.
